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La Jolla Creative

YouTube is an Amazing Tool

YouTube is awesome in many ways. The clearest being how it flattened the playing field for anybody with a little ingenuity and creativity to publish videos for the world to see. It use to be that the only people capable of producing and "airing" videos were expensive ad agencies with deep pocket clients who could afford multi-million dollar television campaigns. World-Class brands are taking advantage of the much less expensive format and so should you. Some of these are higher end spots but others are really not expensive at all to produce. Now with a good style and a posting on YouTube, you too can catapult an obscure brand into the stratosphere. Here are just a few of my favorite videos.

Let's begin with "New Dork" by Grasshopper. These guys have been getting attention for awhile by coming up with unique, effective and inexpensive marketing. Here is their latest mark.


This is great on a lot of different levels. "Heineken's Legendary Journey". This is a truly creative way to tie in different media channels. Using Social Media Fans from FaceBook and creating a hip and campy campaign behind it to hook up people is a great use of digital marketing.


This is a very non-traditional spot with a really powerful personal message "Dove's Beauty Sketches". This touches on a deep level, personal perception and it should be looked at as not only how we perceive ourselves but how others perceive us as well. This can be applied to your Brand or your Customers giving you the clarity needed to solve their problems and needs. A great lesson in real value vs. perceived value.


One of the most successful campaigns and best uses of YouTube to launch a product "Orabrush". This to date has over 18,300,000 views and has sold hundred of millions of dollars in product and done for very little money. It shows how a vey real problem can be handled easily and it doesn't take millions of dollars of television ads to sell. I love it for it's simplicity and it doesn't take it self so seriously.


Again another hugely successful campaigns and another great use of YouTube to launch a product "Will It Blend". This one video has over 11,000,000 views and has sold tons of product and done for very little money. This is just one of a series of these fun videos, I chose this one because he uses and iPhone for the demo. This is the epitome of simplicity of YouTube because of it's over the top style but very effective use. These are done by the creator of the Blender, Tom Dickson, who just wanted to prove how powerful his blender is and how fun it can be to grind things up. If you like this one check out the one where he grinds up glow sticks. Love it! (BTW I read because of these YouTube videos his company has grown to 300 million in just 4 years.)

There a hundreds of more examples out there on how to Transform your customers into Brand Champions. These are just a few examples that engage people into relationship with a product or service and how it is important that you do the same. Just know that your customers will help you more than your marketing alone will do. They can hurt you even more if you do not listen to them and even worse neglect them. Isn't it true that when you love a brand or product that you use you will defend it above others in a conversation with friends? Your customers will do the same for you if you listen to them and engage in the conversation.

Our Services

There are many variations of services La Jolla Creative has available

Web Design

Full Website Design
SEO
Blogging
Original Content
Page Ranking
Audit of Original Site

Digital Marketing

SMM Campaigns
Landing Pages
Email Blasts
A/B Testing
Lead Generation
Drip Campaigns

APP Development

Reach Customers Directly by Phone
iPhone
Android
Custom Ads
Target Campaigns

Multi Media Production

Creative Direction
Video for Website
Ads for Television
All Social Media
Photography for Print

SINCE WE HAVE 25 YEARS

EXPERIENCE IN MARKETING

Is your Business creating an Experience? Engaging your customers in a conversation is vital in doing business today. In today's world of transparency and openness people are far more informed than ever before. You need to be listening to your customers to create an experience that will develop long lasting loyalty.

Todays customers respond to advertising on a level that is completely different than the way it has been done in the past.

Kevin Donovan
CEO of La Jolla Creative.

SINCE WE HAVE 25 YEARS

EXPERIENCE IN MARKETING

Before starting La Jolla Creative clients have included: Coca-Cola, Taco-Bell, Budweiser, Miller Lite, Intel, Ford and hundreds more. Producing over 300 National and International Marketing and Advertising Campaigns over the past 25 years, gives you an opportunity to tap into world class expertise and experience to help you create Greater Brand Awareness. - Just sayin'

Let La Jolla Creative make your Marketing a more effective and painless experience.

Kevin Donovan
CEO of La Jolla Creative.

SINCE WE HAVE 25 YEARS

EXPERIENCE IN MARKETING

We are committed to growing your business through multiple channels of online marketing.

Let La Jolla Creative make your Marketing a more effective and painless experience.

Kevin Donovan
CEO of La Jolla Creative.

Power Tools

The tools La Jolla Creative will implement to help you grow

  • All
  • Web Design
  • SMM/SEO
  • App Development
  • Video
  • Graphics
  • Photography
Web Design
Web Design
Social Media Marketing
SMM
Search Engine Optimization
SEO
App Development
App Development
Video
Video
Photography
Photography
Print
Print
Web Site Evaluation
Evaluation

Our Working Process

We implement a thorough process to grow your business

Investigation

We start with a thorough audit of your website to see what needs to be improved

Consultant

Discussion of what needs to done to improve your website and increase your ranking on search engines

Planning

A plan of execution that includes SEO, SMM, design and marketing strategies will be discussed

Working

This is where we implement all the planning that we have worked on to help grow your company

Latest Blog

Read our latest blogs on marketing

Creating Great Blog Content is What We Do

Writing good quality Blog Content attracts new business as well as helps with SEO for a higher page ranking

A Talk with Paul Kedroski

4 Questions Before Launching a Startup

On Graphics Design Post
16 JUNE 2016

It is a long established fact that a reader will be distracted by the readable content.

On Graphics Design Post
16 JUNE 2016

It is a long established fact that a reader will be distracted by the readable content.

Contact Now

  • La Jolla
    California
  • (858) 356-4255
  • Info@lajollacreative.com